“We want to combine beauty, comfort and sustainable living. Fashion should be known for its honesty and longevity not only for its aesthetics.”
Maria Heilmann, Founder Aiayu.
Aiayu’s Sustainable Facts
Aiayu works with a ‘zero waste programme’ for all cotton products in India. They strive to take all their leftover fabric and cuttings from the production to use them for items like hangtags and rugs. The profits from this program are donated to a local school for challenged children in Agra, India.
Aiayu uses bio-degradable bags for all their packaging – both in the production and their webshop.
“A sustainable wardrobe and home starts with quality items made from materials that are natural and durable. Designs that are timeless finished in materials that will last, encouraging consumers to buy fewer, better things. Consciously investing for the future is also a way to put it.” – Maria Høgh Heilmann, AIAYU founder.
“Aiayu is a great example of a brand that wants to contribute to a better fashion world. By using natural materials, they create timeless and long-lasting pieces that fit perfectly to our company and are a great addition to our maternity collection. Moreover the ‘zero-waste programme’ is showing a fashion-forward approach.” – Erick, CEO Circos